Promotional Marketing Expert Danette Gossett Sees Marketing Campaigns as Olympic Events

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett recognizes the amazing energy and effort that goes into launching marketing campaigns and with this year being an Olympic year acknowledges the wisdom of making the most of this opportunity.

MIAMI, FL– June 24, 2016 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Olympian Efforts Go Into Every Marketing Campaign.”  Planning an event like the Olympics requires Olympian efforts and so does planning a marketing campaign according to Ms. Gossett.

Gosset writes, “As anyone who is in marketing knows, each campaign a Marketing Director launches is kind of like an Olympic event.” She continues adding, “Every aspect of the campaign is planned with great care and attention. The hours that go into developing a marketing campaign seem endless. Sometimes it takes years, sometimes months.  The objective of every marketing campaign is that it will be noticed and acted upon by the greatest number of people possible. One always hopes each time they launch a new campaign that this is the one that’s going to win the gold medal!”

“This year is an Olympic year,” says Gossett, “and many companies are jumping on the bandwagon to link their campaigns with the skill, determination and intensity that every Olympian brings to the games.” She adds, “It’s a great opportunity to launch a promotional marketing campaign around the Olympics if your company or business can make the connection without it seeming forced.”

The entire article can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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