Promotional Marketing Expert, Danette Gossett, Proposes Work-From-Home Employees May Require More Regular Recognition To Keep Team Spirit Alive.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, sees the work-from-home model likely to become the new normal and suggests that business owners, managers and team leaders will need to focus more on keeping team spirit alive.
MIAMI, FL– June 10, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Recognition Important To Team Spirit While Working In Isolation.” While Ms. Gossett understands the need for the work-at-home model she isn’t a big fan and knows employee recognition is going to play a role in keeping motivation high.
Gossett writes, “I’ve been working alone since we went into quarantine back in March.” She continues, “Anyone who knows me knows that I am a very social being. In fact, even the most introverted human being needs somebody sometime.”
“Generally speaking,” says Gossett, “humans do much better working together in groups, whether small or large, than we do alone. We love being a part of a family, a club or an organization. We seek out the companionship of other humans. In fact,” she emphasizes, “solitary confinement is a form of torture.”
According to Gossett, “As we move forward through this pandemic, in varying stages of quarantine, it is easy to understand the cruelty of solitary confinement.” She admits, “I just don’t like it.” She goes on to say, “Sure, we have any number of digital meeting rooms that let us gather together in the virtual world. But, I don’t think anyone can accurately predict what the new normal working world is going to look like.”
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
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About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.
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