Promotional Marketing Expert, Danette Gossett, Looks Back Over 2020 And Tells Readers That The Notion That “Hindsight Is 2020” Does Not Apply This Year.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, looks back over the year and recognizes that no one could have anticipated any of the events that unfolded, nor could anyone have done things any better.

MIAMI, FL– December 31, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform,recently posted a new blog on her website entitled, Hindsight Is 2020…Not This Year. Ms. Gossett acknowledges that in the face of a global pandemic everyone has done the best they could do.

Gossett writes, “As I look back over the events that unfolded in 2020, I cannot with any confidence say that hindsight is 2020. In fact, the very definition of the saying, which is, the full knowledge and complete understanding that one has about an event only after it has happened, doesn’t apply to this year at all.”

“Looking back on the unanticipated tragic circumstances that have affected the lives of everyone on this planet,” Gossett states, “all I can say with any assurance is that we are doing our best.” She continues, “My heart goes out to those businesses, large, medium and small, that couldn’t withstand the sudden disruption. And to all of the businesses that have managed to hang on, my hat goes off to you. I am grateful and fortunate to be able to say that I am among the latter group.”

Gossett writes, “I am very happy to see this year come to an end. I am hopeful that 2021 holds more health, happiness and prosperity for us all. We are resourceful beings, and I am certain there will be much great good in store for us as we navigate through the worst of this health and economic crisis.”

Read the entire blog at

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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