Promotional Marketing Expert, Danette Gossett, Helps Clients Prepare To Memorably Thank, Employees, Vendors And Clients

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, provides compelling statistics to motivate clients to joyful express appreciation in the upcoming season as well as throughout the year.

MIAMI, FL– October 22, 2019 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Saying ‘Thank You’ Has Long-Lasting Benefits.” Ms. Gossett provides statistics, psychological reasons and ideas for expressing gratitude.

Gossett writes, “We are coming up to the holiday season which is the traditional time of year to thank clients for their business, vendors for their services and employees for their hard work throughout the year.” She continues adding, “Some companies throw a party, which is nice, but the effects are often not long-lasting. Some companies give a welcome monetary bonus to their employees. But what happens to morale if employees come to expect a bonus and one year you can’t deliver?”

As Gossett points out, “There are a multitude of memorable ways to say thank you. And there are many reasons, backed by studies, that let you know how important it is to express appreciation to all those clients, vendors and employees.” “Very often,” Gossett writes, “understanding the why behind a particular behavior increases motivation and makes the activity more joyful. With that in mind, I’ve done a bit of research to help you understand the long-lasting impact and importance of saying ‘thank you’.”

According to Gossett, “Having an employee appreciation strategy increases morale which makes for happier, more productive employees. Fortunately,” she says, “there have been numerous studies on the relationship between gratitude and work engagement.” According to the article Gossett cites, “there are “areas of the brain that are positively affected by appreciation and gratefulness. The hypothalamus, which controls basic bodily functions such as eating and sleeping, and dopamine, the “reward neurotransmitter” are heavily affected from feelings of gratitude.”

Gossett expands more on employee appreciation before moving onto client and customer appreciation about which she says, “We can pretty much assume the same kind of feelings affect your clients and vendors as well. But now, we get into some pretty important numbers too.” She writes, “For instance many businesses may assume that most customers choose to shop with a company based on prices and specific products. Not necessarily so.” “Apparently,” says Gossett, “according to a recent study, only 9% of customers switch brands because of what a competitor is offering, “while 60% of businesses have lost customers because they feel a company is indifferent to them.”

Gossett adds, “This demonstrates that personal attention goes a long way towards endearing customers to your brand.”

Read the full article at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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