Promotional Marketing Expert, Danette Gossett, Helps Clients Package Gifts Purposely To Impress Even When Gifts Are Being Re-purposed.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, writes about the need to re-purpose gifts and how custom packaging can help make any gift more impressive.
MIAMI, FL– September 08, 2021 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Packaging With A Purpose Or A Re-purpose.” Ms. Gossett points to events that could challenge the upcoming holiday season and offers a solution.
Gosset writes, “With gift-giving season quickly approaching, how you impressively package those gifts is the next thing to think about.” She adds, “I do hope you’ve already placed your gift orders or packaging will be a moot point. As I mentioned in an earlier blog a couple of months ago, due to the pandemic caused supply chain backups I encouraged you to place your gift orders in July. Some of you did. Some of you didn’t.”
Gossett delivers some optimistic news, saying, “Well, the good news is that my suppliers are telling me there’s still time if you get your orders in before the end of October.” She emphasizes, “If you miss the October deadline, your gifts won’t arrive until 2022. We are living in fast, uncertain and ever-changing times. The main point is, get your gift orders in as soon as possible.”
“Also,” Gossett continues, “with the Delta variant of COVID-19 wreaking having throughout the country, our scheduled holiday gatherings could be challenged again this season.” Gossett goes on to share, “One of my clients just cancelled a big fund-raising event scheduled for later in September. Their swag bag gifts for attendees were already ordered, so we re-purposed them. We created a custom package specific to the situation. We filled the packages with the already ordered gift items and sent them to each of the sponsors to thank them for their support despite the cancellation.”
Read the full blog at LINK HERE
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
To find out more about Gossett Marketing LINK HERE
About Gossett Marketing
Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.