Promotional Marketing Expert, Danette Gossett, Featured in PromoCorner Article and Talks About the Importance of Creating New and Different Experiences to Thrive During COVID-19.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett was featured in PromoCorner Article where she shares advice on how to make changes that can help your business thrive during a global pandemic.

MIAMI, FL– September 1, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book Transform, was recently featured in PromoCorner article titled “Are You Changing to Thrive?” Ms. Gossett shares her own personal experience with the changes due to COVID-19, her plan of change, and advice for business leaders to thrive during this time.

Gossett shares “the stress, the anxiety, the uncertainty of all that’s going on was affecting all aspects of my life.” She moves on to she persevered and adopted a new mindset for business. Gossett writes, “now that we know the pandemic situation is not so temporary it’s gotten better. Because now, we know we must change. A lot has to change, but for most, we have to change our mindset. If we have our own business, we have to rework our business plan, if we are in sales, we need to develop new sales channels and if we are managers as well, we need to develop new motivation techniques.”

In addition to having a new mindset and new business plan, she adds that “thinking outside the box is more necessary than ever.” She continues to explain that, “we all recognize and appreciate that change is hard. It has been hard adjusting to this new digital world we are living in. Human contact becomes a precious commodity within the “bubbles” we create for ourselves. Now more than ever we have to think “outside the box” to create new and different experiences.”

Gossett emphasizes the importance of thriving, not just surviving. She shares “the pandemic was a major wake-up call for most of us. And an extreme learning experience on how to survive. However, I am tired of just surviving, it is time to move into the thriving mode.”

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About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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