Promotional Marketing Expert, Danette Gossett Ends the Year with Well Timed Suggestions for 2015

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett says companies cannot start planning for special custom made items too soon.

MIAMI, FL– December 23, 2014 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the book, Transform, recently posted a new article on her website entitled, “Big Promotions, Big Launches, Big Celebrations – Big Lead Times.” For kids, time seems to drag on forever. But when you become an adult and the older you get, it’s as if someone keeps pushing the fast forward button.

Gossett addresses this in her article asking, “Is it just my perception, or is time speeding up? It sure appears to be going faster than ever.” As this relates to her readers she adds, “That means, you cannot start planning your special promotion or event too soon. It will be here before you know it.”

Acknowledging that, “Every year is a big year for someone.”, Gossett encourages those needing promotional items to, “…be sure to build in the lead-time your project deserves.”

For those who may be taking the lead on a custom promotional product for the first time, Gossett offers, “you may need some handholding and experienced guidance to get you where you need to be when you need to be there, with all the appropriate pieces in place.” She further adds, “We thrive on thrilling our clients by keeping their projects on track and designing and implementing campaigns and specialty items that make them stand out.”

With decades of experience, Gossett mentors by offering questions that will help the newcomer select the right promotional marketing company. “You’ll want to determine whether the company you select can take you all the way from idea generation to handling delivery logistics. Can they guarantee and deliver truly custom products?” Then she adds, “Or you could save a lot of time and just call us!”

Companies don’t always have the luxury of time to plan for a project.  Gossett shares what one of her clients had to say when up against a tight deadline. “I was in a panic when I was faced with a project with an incredibly short deadline. That panic ended shortly after getting in contact with Gossett Marketing, their friendly staff put me at ease along with their immediate return on communication regarding my order. Unlike many other vendors I was always able to get in contact with their team. Additionally, my items had to be delivered to our trade show location on a certain day before a certain time. Everything arrived perfectly!”

According to Gossett, all clients are equally important, saying, “We consider every project for each of our clients to be a big deal, whether or not it is a milestone celebration, whether it is our first time working with a client or our hundredth time.”

The entire article can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

To find out more about Gossett Marketing visit

About Gossett Marketing

Gossett Marketing is celebrating its 22nd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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