Promotional Marketing Expert, Danette Gossett Emphasizes The Importance of Employee Recognition Programs

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett shares statistics that prove a majority of employees seem to be starved for recognition and offers ways to end the hunger.

MIAMI, FL– February 13, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Don’t Leave Your Employees Hungry For Recognition.” Ms. Gossett the top 4 powerful statistics that point to a dearth of employee recognition in the workplace.

Gossett writes, “We human beings are fascinating and funny creatures. We thrive on being recognized.” She continues adding, “And, if you run a business or corporate team, you’ll be well served by initiating or reviewing and updating an employee recognition program.”

“Don’t be fooled into thinking you need to only recognize long-term employees who’ve been with you for decades,” says Gossett. She continues adding, “Start recognizing loyalty early. One year of service is worthy of being appreciated and given recognition. Recognizing employees that are celebrating their one-year anniversary with a company can help build morale for the whole team.”

Gossett points out that, “There’s a stack of statistics that shows how much any business large or small stands to gain from the smallest gestures of appreciation.” She goes on to share some she pulled from a piece.

According to Gossett, “On a daily basis a simple ‘thank you’ is always welcome for a job well done. However, other more tangible forms of appreciation work wonders too. Maybe a certificate or small gift such as a personalized pen can be awarded to employees with 1 and then 3 years of service.”

The entire blog can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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