Promotional Marketing Expert, Danette Gossett, Delves Deep Into The Quality Of Resilience As Being More Relevant Than Experience Or Education In Tough Times.

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, offers ideas about resilience to help clients help their employees navigate uncharted territory created by the global pandemic while feeling safe and supported.

MIAMI, FL– June 04, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Promoting And Cultivating Resilience Upon Returning To The Workplace.” Ms. Gossett explores a range of possibilities that could arise as the world moves into a new normal.

“Getting back to work as the COVID-19 pandemic curve begins to flatten is sure to be challenging for businesses of every size,” Gossett writes. She continues, “Making sure employees feel safe will be challenging enough. Dealing with the range of unexpected emotions that surface may be the bigger challenge.” She elaborates, “For instance, you might have employees who don’t want to return to working onsite if their work can be successfully accomplished at home. There may be other employees who decide they don’t want to return at all. Many people are questioning their lives during this time and deciding what’s most important to them.” Gossett points out, “Returning to a job that is not fully satisfying may not be an option for many. The landscape is sure to shift, change and morph in ways few can anticipate at the moment. And the ensuing emotional upheaval is going to affect everyone.”

“So,” says Gossett, “I am reading about and doing my best to incorporate resilience in myself and sharing what I learn with my employees, clients and readers. I also wrote about the difference between resistance and resilience in last month’s article. (Read Resilience by clicking here)” She goes on to add, “One of the most interesting things I recently discovered about the quality of resilience is that it is definitely not a Pollyanna positive attitude. In fact it is much more practical and permeated with what one might consider pessimism.” Gossett states, “I read about Admiral Jim Stockdale, who many of you may remember was held prisoner for seven and a half long years during the Vietnam war. According to Stockdale, he said that the optimists among the prisoners, the ones who expected to be rescued quickly, did not survive. He said, “I think they all died of broken hearts.””

Gossett writes, “In fact there is a concept that was popularized by author Jim Collins in his book Good to Great, called the Stockdale Paradox. The gist of the idea is that in very difficult situations where it’s virtually impossible to see the future and envision creative solutions to problems, you need to balance realism with optimism.” She offers, “According to an article at Harvard Business Review, “Facing reality, really facing it, is grueling work. Indeed, it can be unpleasant and often emotionally wrenching.””

Read the full article at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

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About Gossett Marketing

Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.


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