Here’s To An Exciting New Year Full of Promotional Marketing Opportunities!

new-years-eve-936219_6402016 promises to be a year of historic events and opportunities to ride through with exciting promotional marketing campaigns.  Aside from the usual holidays, 2016 is special because it’s a Leap Year.

If you’re going to make hay with any Leap Year promotions, don’t hesitate one more moment. The time to act is now. Since Leap Year comes around just once every four years, you simply don’t want to miss the opportunity!

In August, the Summer Olympics begin in Rio de Janero, Brazil. However, the whole world watches and participates even from afar. The Olympics always offer a rich source for promotional marketing no matter where they are held.

Of course, November marks the date of our Presidential election. So there’s plenty of time to piggyback with any promotional campaigns.

A Calendar of Events

I’m providing a link to a time and date calendar for all the holidays and events happening in the U.S. during 2016. Perhaps it will spark new ideas for fresh promotional marketing campaigns. If nothing else it will illustrate the vast range of events this nation celebrates region-by-region, state-by-state. 

When you click on any of the listed holidays you’ll be taken to a page that gives the history, where it’s celebrated and what people do for each event. For instance, I’ve chosen to give an example for Loyalty Day. Yes, it’s true; there is actually an official Loyalty Day. Talk about a great opportunity for promotional campaigns!

According to the website, “Loyalty Day was first observed in 1921 as “Americanization Day” to counterbalance Labor Day on May Day (May 1), celebrated in other parts of the world. On May 1, 1930, about 10,000 Veterans of Foreign War members staged a rally at New York’s Union Square to promote patriotism. Through a resolution adopted in 1949, May 1 evolved into Loyalty Day. Observances began on April 28, 1950, and climaxed on May 1 when more than five million people across the nation held rallies. In New York City, more than 100,000 people rallied for America.” 

Pavise Wood Clock

Pavise Wood Clock

The article continues, “On July 18, 1958, the Congress designated May 1 of each year as Loyalty Day to foster loyalty and love of the country. According to the Legal Information Institute, the President is requested to issue a proclamation, calling on United States government officials to display the flag of the United States on all government buildings on Loyalty Day, and inviting the people of the United States to observe Loyalty Day with appropriate ceremonies in schools and other suitable places.” 

This would be a great day to send a gift to thank your loyal customers. For instance you could send a clock and a note that says something like, “It’s time we said Thanks for being a loyal customer for 15 years! We value our partnership with you.”

Pick a Date and Make Up Your Own Unique Holiday

Even if no one celebrates an event, you could turn it into your own event that becomes something your clients and prospects look forward to. You could even create your own original holiday, designate a specific date and create themed campaigns each year.

The ideas and opportunities are endless. If you need more inspiration and help bringing your promotional campaigns to life, you know Gossett Marketing is always here for you. Let’s make it a year to remember. Happy, healthy, prosperous New Year!


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