Bulk Up Your Business Development in the New Year
Do your business development efforts seem to be flat lining? I have a suggestion for pumping new life into your business building efforts for the New Year. It’s as simple as adding some dimension to your mailings or “bulking up.”
The intrigue of receiving something in the mail other than a flat envelope is irresistible. Especially when the message on the outside of the mailing is relevant to the recipient. And when what’s inside pays off perfectly, you’re not only in the door, you’re way at the top of the list of unforgettable.
Direct Mail is still outperforming electronic mail’s response rate. As Direct Mail News pointed out, “in 2012 the average response rate for direct mail was 4.4% for both business-to-business and business-to-consumer mailings.” In addition, they stated that those numbers were “considerably higher than industry expectations, and surging past electronic mail’s response rate of just 0.12%.”
When you bulk up or add dimension to your mailing those response rates jump dramatically. I’m talking about anything that has dimension – a box, a bulky envelope, a tube, anything that makes its presence known amid a mass of flat postcards and envelopes. Something that cannot fail to get attention is considered a dimensional mailing.
And, so you ask, just how dramatic is the jump in response rate? Well, 5.49% is the average response rate for dimensional mail according to an Entrepreneur article. Yet they cited some businesses yielding astronomical response rates of close to 16 percent.
Get ready to bulk up your new business efforts. Get your foot in the door of your most desired prospects with the leverage of a dimensional direct mail campaign.