Brand Integrity Must Run Deep; Yes, Even In Holiday Gifts and Cards!
The whole idea of promotional items is to promote your brand. However, many people have the strange notion that just giving anything out is all it takes to make customers and potential customers remember them. Nothing could be further from the truth!
Brand integrity through every marketing channel is integral to getting the most out of your marketing dollars. Well thought out promotional campaigns reinforce your company’s message, while the quality of workmanship, colors and the item itself will reinforce not only the message, but also the way your company does everything. Integrity must run deep through everything you put your company name and/or logo on.
Holiday gifts and cards are no exception. Companies are like people or fingerprints – no two are alike. Defining your company’s uniqueness is part of developing your brand. It’s not easy work and when you’ve done it, it’s important to do everything you can to continuously reinforce that uniqueness year in and year out, from season to season.
We are heading into the most popular time of year for promotional items. Working with a promotional marketing company that understands the importance of your brand can help you make an impression that can make you stand out from the crowd. The timing of your promotional item could also be an integral part of your brand. Your brand might even be served and reinforced by thanking your clients and prospects when everyone else isn’t. Now, give that some thought!